Mahindra’s EV Revolution: XEV 9e and BE6 Bookings Cross 30,000 on Day 1

Mahindra & Mahindra has made a major splash in India’s electric vehicle (EV) space by officially unveiling two all-electric SUVs — the XEV 9e and BE6 — in November 2024. And the response? Nothing short of phenomenal. Over 30,000 bookings were recorded on Day 1, signaling a powerful shift in Indian car buyers’ mindset towards sustainable mobility.

Let’s break down what this means for customers, especially those eagerly waiting for their electric Mahindra.

Electrifying Demand & Long Waits

The massive booking rush has inevitably led to extended waiting periods. Mahindra has planned a phased delivery schedule that stretches from March to August 2025, depending on:

• Variant and battery pack selected

• Paint scheme

• Delivery location

• Production and logistics flow

Variant-Wise Delivery Timeline

Here’s a simplified look at the delivery schedule for both XEV 9e and BE6 based on variant and battery configuration:

Mahindra XEV 9e – Delivery Timeline & Pricing

Mahindra BE6 – Delivery Timeline & Pricing

Customer Trends: What’s Hot?

Here are some interesting insights into customer preferences:

• XEV 9e leads with 59% of total bookings

• BE6 makes up the remaining 41%

• Majority of customers are opting for the premium Pack Three variant

• Surprisingly, even with higher price points, 79 kWh variants are seeing stronger demand

• Entry-level variants are still popular but come with waiting periods of up to 6 months

A Human Take: Why This Matters

This isn’t just another product launch. It’s a reflection of how rapidly consumer trust in electric vehicles is evolving in India. With Mahindra being a household name, the early success of these EVs shows:

• A rising demand for tech-laden, eco-friendly vehicles

• Growing interest in premium EV features

• Indian buyers are now ready to wait for quality and innovation

FAQs:

1. Why is there such a long waiting period for Mahindra’s EVs?

The overwhelming demand exceeded production forecasts. Deliveries are scheduled in phases based on model, battery pack, and location, with some variants having up to 6-month waits.

2. Which variant is the most popular?

The “Pack Three” variant — especially the 79 kWh model — is leading in popularity, thanks to its premium features and longer range.

3. When can I expect my vehicle if I booked on launch day?

If you booked one of the top-end variants, your delivery may begin as early as March 2025. Lower-end variants may take until August 2025.

4. Is the BE6 cheaper than the XEV 9e?

Yes, slightly. The BE6 starts at ₹18.90 Lakh (ex-showroom) compared to ₹21.90 Lakh for the base XEV 9e, making it a more budget-friendly electric SUV option.

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